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Home » Zim brand equity at all time low: Report

Zim brand equity at all time low: Report

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THE performance of Zimbabwe’s sickly economy will remain subdued due to a negative country perception and low production across all major sectors of the economy, unless the root causes are addressed, a new report has revealed.
Presenting the State of the Economy and Economic outlook on Wednesday in partnership with the Daily News, Africa Economic Development Strategies executive director, Gift Mugano said apart from the negative effects of the coronavirus pandemic to business and industry, the country’s economy this year suffered severe shocks such as galloping inflation, escalating production costs and growing labour unrest, budget and trade deficits whose root cause are a negative country perception and low production.

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“The current dynamics in the economy are symptoms of an underlying cause which is two–pronged, that is poor production; and negative country perception,” said Mugano.
Mugano said due to poor production on an annual basis the country spends about US$2,5 billion on goods which can be produced locally.

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