ECONOMICS & MARKET INTELLIGENCE: Enter the collaborative economy

THE collaborative or sharing economy is an emerging phenomenon that is shaping the cultural, economic and social landscape of the modern world. Applications of the sharing economy concept have found their way into various areas.
For example, in finance, the collaborative economy means person-to-person banking and crowd-driven investment models that decentralise finance, with examples including peer-to-peer funding platforms like kickstarter.com and IndieGoGo.

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With variations of the concept of the sharing economy emerging in so many fields, the area of shared mobility — the shared use of a motor vehicle, bicycle, or other mode that enables travellers to gain short-term access to transportation modes on an on-demand basis — has developed as the forerunner of the transformation to be expected in other

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