Farai Mabeza, Senior Staff Writer 
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AN EXPECTED rise in average spend within the region will defend Simbisa Brands’ (Simbisa) profitability from headwinds caused by the Covid-19 pandemic, an equities firm has predicted.
In Zimbabwe, where the group has its main operations, retailers are expected to see a bounce in sales on the back of the tobacco marketing season and increasing economic activity following further relaxation of Covid-19 restrictions.
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It all comes as the country has had a good agricultural season after two seasons in a severe drought.
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