GENERAL Beltings Holdings (GB) says it is refining its marketing strategy in response to changes in its markets.
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The company produces rubber and chemical products for both the local and export markets.
According to GB’s managing director, Wilboard Tsuroh, there has been a general relaxation of barriers of entry to the markets the company serves, which it expects will usher in new challenges related to economies of scale and “product dumping”.
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