Emmerson Njanjamangezi, Group Features Editor 
12
SIMBISA Brands (Simbisa) says it will continue to leverage on technology to improve efficiencies as well as drive growth.
As part of the wider strategy, the regional fast-food restaurant operator has introduced InnBucks, an innovative customer rewards loyalty and rewards platform.
Advertisements
The InnBucks service offers discounts of at least one percentage point off every purchase, regular exclusive ‘VIP’ specials, which are special prices for participants’ rewards for every purchase, such as points for loyalty to Simbisa brands which can eventually be enough to purchase a meal.
Subscribe to The Financial Gazette
This is premium content. Subscribe to read article.
Login if you have purchased
