Emmerson Njanjamangezi, Group Features Editor 
MASTERCARD and Ecobank Group have partnered to connect millions of smallholder farmers in Sub-Saharan Africa to Mastercard’s Farm Pass — a digital platform that makes it safer and easier for farmers to sell their produce at a fair price.
Under the partnership, Ecobank will extend the reach and impact of the Mastercard Farm Pass platform leveraging its Pan-African network of 33 countries.
Many smallholder farmers in Sub-Saharan Africa face several challenges, which include limited access to markets and working capital to finance activities or secure quality inputs, and relevant financial tools to pay and get paid efficiently.
This has led to insecurity, inefficiencies, and a waste of resources and food, preventing farmers from running sustainable businesses.
Farm Pass brings together various agri-sector stakeholders from the supply and demand sides in one agricultural marketplace, amplifying the collective positive impact on farming communities.
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