HOTELIER African Sun (AfSun) says it is cautiously optimistic that its units will record greater business during the holiday season.
One of the most cherished times of the year for hoteliers is Christmas, because they always have an excuse to celebrate: either because their hotels are open and decked out in their best holiday attire, or because their seasonal properties are closed, allowing them to spend their vacation anywhere on the planet.
Whatever the case, Christmas is the perfect time for a hotel to boost its sales because customers are typically in a better mood to make purchases, and travel is always at the top of the list.
“The last quarter of the year presents our usual peak season, characterised by increase in leisure and conference business. We are cautiously optimistic that we can expect increased business activity for these segments,” the company said in a trading update for the quarter ended September 30
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