Mishma Chakanyuka, Staff Writer 
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INDUSTRY minister Sekai Nzenza says there is need for increased awareness and widespread application of standards by Zimbabwean companies to enhance the overall economy of the African continent.
This comes as African standards are now playing a central role as they signal the quality of goods channelled into the export markets, which determines their competitiveness.
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Standards and certifications have become key components of export competitiveness, and without them, Zimbabwean companies have only partial or no access to profitable global markets.
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