Government intensifies domestic tourism campaign

FINANCE minister Mthuli Ncube says the government will intensify domestic tourism promotion to sustain the resilience of the industry.
This comes as the Treasury chief has predicted that tourist arrivals are expected to increase to 1,4 million in 2023, whilst tourism receipts are projected at US$623 million.

In the 2023 national budget Ncube said the promotion would be done through campaigns and promotions such as ZimBho/IZimYami.
“The domestic tourism market largely sustained operations of the industry during the Covid-19 pandemic, with domestic entries into national parks in 2021 increasing to 251 088, compared to 173 714 in 2020,” Ncub