TRADE development and promotion body ZimTrade says it will capitalise on opportunities offered by the African Continental Free Trade Area (AfCFTA) to explore non-traditional markets on the continent.
Launched in January 2021, AfCFTA, is the largest global free trade area and could transform the continent’s economic prospects.
“As one of the world’s largest free trade areas, the AfCFTA provides a great opportunity for businesses to capitalise on the continent’s growing sectors.
“This year more initiatives will be channelled towards increasing exports in regions such as eastern and western Africa,” ZimTrade said in a recent note.
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Allan Majuru, ZimTrade chief executive officer.
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