‘Social integration crucial for brand equity leverage’

COMPANIES should practise social integration of their identities for longevity and a higher return on brand equity, an expert has said.
Speaking at the TBWA Brand Matters 2023 Event this Wednesday, brand strategist, David Duri said businesses without socially-integrated brands tend to be short-lived.
“I think that brands that win or that last over a longer period are socially integrated. The idea is how well are you socially integrated into the culture. If you want to be a brand that last long, and that has huge equity,” Duri said.