Brace for tough times in 2024 – business told

ZIMBABWEAN businesses should prepare to navigate turbulent economic waters in 2024, warns financial services firm Mark and Associates.
Its recent report predicts that uncertainty and policy shifts will create both winners and losers in the year ahead.
The country’s economy has grappled with policy inconsistencies for years, as authorities battle issues like inflation and exchange rate volatility. These constant changes have taken their toll, with experts calling for stability to foster growth.
Mark and Associates warned that 2024 will bring “a lot of altering of both fiscal and monetary policies,” further destabilising the business environment. This uncertainty, they say, will stifle investment, employment, and economic output.