Africa Albida sticks to its guns

AFRICA Albida Tourism (AAT) has reaffirmed its commitment to supporting the Victoria Falls Anti-Poaching Unit (VFAPU) and other wildlife conservation initiatives, a principle that has been embedded in its business model for years.
The rise in poaching in the Victoria Falls National Park and the Zambezi National Park led to the establishment of VFAPU in 1999 by local safari operator and conservationist Charles Brightman, in partnership with Victoria Falls Safari Lodge, one of AAT’s businesses.
Over the years, the Victoria Falls Safari Lodge has remained steadfast in its support for VFAPU, with its primary annual fundraiser, the VFAPU Golf Day, raising nearly US$160 000 for the unit over the past seven years. AAT also funds the salaries of several scouts and contributes to supplies.
“Conservation is not just greenwashing for us,” AAT’s head of sales and marketing, Anald Musonza, told journalists last week. “It’s a genuine, critical part of our operations. We are committed to preserving our natural resources.”
He said AAT recognises the symbiotic relationship between a thriving tourism industry and healthy ecosystems, which has led to the implementation of several initiatives such as the ‘Vulture Culture’ experience at Victoria Falls Safari Lodge, which combines the supplementary feeding of endangered vultures with close-up viewing opportunities for visitors, raising awareness and generating funds for conservation. AAT collaborates with leading organisations such as Vulpro to maximise the programme’s impact.
AAT staff actively participate in local clean-up initiatives, and the group has significantly reduced the use of single-use plastic at its properties.
AAT also maintains a live 24-hour webcam that offers a glimpse into the wildlife at a renowned watering hole near its flagship property, showcasing the rich biodiversity of Victoria Falls.
“If we don’t protect our environment as a business, we won’t have a business. People don’t travel from all corners of the globe just because we are friendly, they come to see the flora and fauna. Sharing our stories of our natural resources is generating additional interest,” Musonza added.
AAT offers a range of accommodations to suit different travellers. Their flagship property – Victoria Falls Safari Lodge – is known for breathtaking views of the Zambezi National Park’s wildlife and stunning sunsets.
Victoria Falls Safari Club is a luxurious option with spacious rooms, butler service, and exclusive access to a private lounge, while Lokuthula Lodges offers self-catering with a focus on tranquillity and privacy.
The Boma dinner and drum show is a lively cultural dining experience with traditional food and Victoria Falls Safari Spa is a new facility providing a wide variety of wellness and beauty treatments, the largest in the resort town.
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