RAINBOW Tourism Group Limited (RTG) has announced a strategic partnership with Switzerland-based hospitality group, Grand Metropolitan Holdings BV (GMH).
The collaboration aims to establish multiple joint ventures, primarily in the realms of technology and hospitality.
The partnership encompasses various facets, including the establishment of management contracts across African hotels, sharing of best practices in hotel management, marketing collaboration, and cross-promotion of properties.
A notable aspect of the partnership is the creation of a hospitality school in collaboration with the globally renowned Swiss Hotel School Lucerne. RTG chief executive, Tendai Madziwanyika, expressed that the partnership’s objective is to leverage GMH’s expertise and resources.
Tendai Madziwanyika, the Rainbow Tourism Group (RTG) chief executive
“This partnership with Grand Metropolitan Hotels marks a significant milestone. We aim to leverage the capabilities of industry leaders worldwide.
This collaboration will benefit not only Zimbabwe but the entire continent as we impart best practices to our students. Our goal is to elevate the standards to world-class i n t e r n a t i o n a l levels.” Madziwanyika further added that by combining their strengths, RTG and Grand Metropolitan Hotels will enhance their competitiveness, attract a broader customer base, and create a unique value proposition in the African hospitality market.
The Board Chairman of Grand Metropolitan, Martin Smura, stated that their international network and marketing capabilities would support RTG in promoting African countries as attractive tourist and business travel destinations, thereby driving growth and attracting investment. “Through joint marketing efforts and cross-promotion, the partnership will help showcase African destinations to a global audience,” he said.
Smura also mentioned that the partnership between RTG and Grand Metropolitan Hotels is poised to capitalize on the projected growth potential of Africa’s hospitality industry. By leveraging their respective strengths, the two companies will enhance their market presence and offer high-quality hotel experiences to cater to the evolving needs of travelers in the region. The partnership will also result in a user-friendly, efficient, and secure online platform for guests to book hotel accommodation in Africa and beyond.
The online booking engine will offer a comprehensive selection of hotels, resorts, and lodges operated by RTG and Grand Metropolitan Hotels, allowing travelers to easily explore and reserve their desired accommodation. With the increasing popularity of online travel bookings, the launch of this booking engine comes at an opportune time.
Travelers worldwide will now have direct access to the diverse range of hospitality properties offered by the two entities. The platform will provide real-time availability, competitive rates, and detailed information about each property, enabling guests to make informed decisions and secure their bookings effortlessly.
The online booking engine will be seamlessly integrated into an RTG and GMH website, ensuring a smooth and intuitive user experience. Guests will be able to browse through various accommodation options, view high-quality images, and access detailed descriptions of each property’s amenities, services, and local attractions. Additionally, the platform will feature a secure payment gateway, enabling guests to make reservations with confidence and peace of mind.