WINES and spirits maker African Distillers Limited (AfDIS) made significant downward price adjustments for its products during first quarter (Q1) to June 30, 2024 in an effort to retain a waning market share in the face of increasing informal imports and the proliferation of illicit alternatives.
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Until the recent surge of cheaper premium imported brands and illicit spirits, AfDIS has long held a stranglehold in the domestic wine and spirit sector.
However, price cuts resulted in the company’s top line unchanged at US$12,6 million for the quarter compared to prior year despite a modest six percent growth in volume perfo
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