Staff Writer 
IN A bid to unlock Zimbabwe’s meat export potential, Zimtrade, the country’s trade development and promotion agency, has urged local meat producers to expedite halaal certification processes to meet international standards.
As global demand for halaal products continues to rise, achieving certification is no longer merely a regulatory requirement but a gateway to accessing lucrative international markets.
In a recent statement, Zimtrade emphasised that adherence to halaal practices enables local producers to penetrate high-value markets, attract foreign investment, and contribute to national economic development.
“In today’s increasingly discerning consumer market, where ethical sourcing and transparent production processes are highly valued, halaal certification transcends religious boundaries. It acts as a powerful marketing tool, enhancing the appeal and competitiveness of local meat products on the international stage,” said Zimtrade.
By prioritising quality, safety, and ethical practices while aligning with international standards, Zimbabwe could bolster its reputation as a reliable supplier of premium meat products, appealing to a broader spectrum of discerning consumers.
Recently, Zimtrade organised a training programme targeting meat producers, equipping them with the knowledge and skills required to enter lucrative international markets, particularly in the United Arab Emirates (UAE) and Malaysia.
The training underscored the critical importance of halaal certification for accessing these demanding markets.
“The programme provided a comprehensive overview of halaal principles, covering topics such as the certification process and international standards set by bodies like the Organisation of Islamic Cooperation (OIC) and the Gulf Cooperation Council (GCC). This extensive knowledge empowers participants to navigate the complexities of halaal compliance and successfully access these markets,” stated Zimtrade.
Following the training, Zimtrade announced that a rigorous evaluation process would be conducted to assess the readiness of meat producers and local certifiers to meet the stringent requirements of international halaal standards.
“The evaluation will focus on key areas, including facility assessments, supply chain integrity checks, and compliance with necessary documentation. Successfully navigating this process and obtaining internationally recognised halaal certifications will enable Zimbabwean meat producers to access high-demand markets like the UAE and Malaysia,” said Zimtrade.
Executive Administrator of the Livestock and Meats Advisory Council (LMAC), Reneth Mano, hailed the training initiative as a positive development for the nation’s broader economic growth. He underscored the importance of taking this crucial first step towards sustained progress.
“While often associated with religious requirements, halaal certification has evolved into a global standard representing adherence to rigorous quality, safety, and ethical practices,” said Mano. By Elton Manguwo
Staff Writer
