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Home » ECONOMICS & MARKET INTELLIGENCE: Finding Pokemon and seeking Alpha

ECONOMICS & MARKET INTELLIGENCE: Finding Pokemon and seeking Alpha

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IT is fascinating that much of what humans do in life is searching for something. Life in itself requires one to find a good education, a job or income generating activity and most importantly a life-partner.
Those who are lucky enough also find happiness. “Ask and it will be given to you; seek and you will find; knock and the door will be opened to you”.
Much of our activities tend to revolve around this Bible verse and this could be the reason behind the success of Pokémon Go, a 2016 augmented reality (AR) mobile game developed and published by Niantic.

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Pokémon Go is perhaps the biggest AR game to date. It is estimated that in 2019 alone, Pokémon Go earned US$1,4 billion while Pokémon Go live events earned US$249 million in tourism revenue.

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