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Horticulture eyes new regional markets

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ZIMBABWE’S horticulture sector is targeting new markets in the region to reduce its over reliance on South Africa, after it suffered huge disruptions during the civil unrest experienced in the neighbouring county in July.

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Although South Africa is a top local, regional and international fresh produce supplier, it is also the biggest importer of fruit and vegetables produced in Zimbabwe. Furthermore, South Africa is vital in facilitating a route to markets in Europe, the Middle East and Asia for Zimbabwean produce that is transported via sea.

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