Delta launches new beer brand

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DELTA Corporation (Delta) has expressed confidence in the local beer market after launching a new brand, Sable Lager, last week.
The development is part of the beverages maker’s strategy to expand its lager brands and capture a wider consumer base.
Sable Lager adds to Delta’s portfolio of lager beers which includes Castle, Lion, Black Label, Pilsner, Bohlingers, Castle Lite and Zambezi.

“Over the past years our focus has been on the development and growth of our existing brands, additional regional and global brands to our portfolio, and the expansion of our existing pack offerings to traders and consumers,” Delta lagers general manager, Tich Rinomhota said during the launch.