Researchers form association

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ZIMBABWE’S market research fraternity has come together to form an association, which is set to be launched next month. To learn more about the plans, Our Deputy News Editor, Omega Ukama (OU) had a chat with the body’s founding vice president, now president, Patson Gasura (PG). Below are excerpts of the interview:

OU: What is the purpose of the association which you have formed?
PG: The Market Research Association of Zimbabwe (MRAZ) aims to ensure and maintain quality, professional research practice in Zimbabwe among members and the broader research industry. There is a need to get due recognition as an industry and MRAZ also becomes a platform for clients to seek redress in case of unprofessional conduct.