Viewers, advertisers give wings to flourishing 3Ktv

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INDEPENDENT national television station, 3Ktv — which celebrated a full two years of non-stop live broadcasting yesterday — is proving to be a major boon for marketers.

Zweli Sibanda — the managing director of Jester Media Services’ (JMS) Broadcasting Division — told The Financial Gazette yesterday that 3Ktv had become “a trendsetter in terms of the marketing and consumption of TV products in the country”.
“Our business partners are telling us that 3Ktv has indeed become a boon for business, as it is offering them an optimal and much-needed marketing channel on the silver screen that had been missing until the station launched in 2022.
“On that score, the support that we are receiving from both viewers and advertisers is phenomenal, and well beyond what we expected to get so early into 3Ktv’s short life,” he said.